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Retail campaign launched

In my current role as Content Manager at MicroStrategy, campaigns are the name of the game. We work collaboratively towards shared...

Beata Socha

Apr 19, 20241 min read

Cloud Digital Leader

Google's Cloud Digital Leader exam now involves a lot more questions about AI.

Beata Socha

Mar 21, 20241 min read

BigQuery vs Bigtable

Choosing the right cloud storage for your files is not always easy. In this article I discuss the benefits and drawbacks of two powerful...

The death of skill – is AI skillset really a leg up for juniors?

Beata Socha

Feb 28, 20246 min read

The death of skill – is AI skillset really a leg up for juniors?

Or will they forever remain just that: juniors with really cool tech at their disposal?

Beata Socha

Feb 21, 20241 min read

Cloud migration strategy

Should you rehost, replatform, or refactor your apps when moving them to the cloud? Or perhaps retire them entirely? There are several...

Beata Socha

Jan 22, 20241 min read

The Year of LLMs is over. What's next?

2023 was a thrilling year for AI enthusiast, a nerve-wrecking one for AI skeptics. As it draws to a close, we look back at the biggest...

Polish space tech company reaches for the stars - and quantum loops

Beata Socha

Nov 23, 20231 min read

Space tech

Polish space tech company reaches for the stars - and quantum loops

Space tech has stopped being the exclusive domain of academic science and government agencies.

Warsaw aiming high as Europe's prime data hub

Beata Socha

Nov 12, 20231 min read

Warsaw aiming high as Europe's prime data hub

Delays in accessing data have become a critical concern for businesses across various industries, including finance, trade, and data...

Polish success stories are waiting to be told - Poland's Silicon Valley

Beata Socha

Oct 9, 20231 min read

Polish success stories are waiting to be told - Poland's Silicon Valley

Alireza Shabani has decades of experience in quantum computing, working at Google, founding his own startup (Qulab), and later joining...

The time for hardware-heavy investments has come

Beata Socha

Sep 9, 20231 min read

The time for hardware-heavy investments has come

European startups, particularly in the CEE region, have long attracted interest from investors because of their innovative nature and how...

5 ways to start video meetings in Google Meet

Beata Socha

Aug 26, 20231 min read

5 ways to start video meetings in Google Meet

In this article I describe 5 ways of launching and scheduling Google Meet calls available to all Google Workspace users. You can start a...

On AI foibles and need to study AI ethics

Beata Socha

Aug 5, 20231 min read

On AI foibles and need to study AI ethics

Phaedra Boinodiris, IBM Consulting's global leader for Trustworthy AI and author of a recently published book "AI for the Rest of Us" sat...

Beata Socha

Jul 8, 20231 min read

The multicloud conundrum

Polish companies are wary of repeating the same mistakes as western firms made over the past decade. In the attempt to avoid getting...

Beata Socha

Jul 7, 20235 min read

How does gen AI work?

The release of ChatGPT and a plethora of other Large Language Models as well as image-generating bots, including Midjourney winning the...

Hydrogen, oil of the future - on hydrogen energy in Poland

Beata Socha

Jun 3, 20231 min read

Hydrogen, oil of the future - on hydrogen energy in Poland

Nearly 150 years ago, the grandfather of science fiction, Jules Verne, said that water will become the coal of the future. The man who...

Generative AI – what is it capable of and where is it headed?

Beata Socha

May 29, 20231 min read

Generative AI – what is it capable of and where is it headed?

Generative artificial intelligence is already capable of creating content: textual, visual, audio and video. Even if video generation...

8 Pro tips on how to cut Google Cloud cost

Beata Socha

May 27, 20231 min read

8 Pro tips on how to cut Google Cloud cost

Whether you are considering moving your data to the cloud or you are already using public cloud, costs are one of the chief concerns for...

What's the worst that can happen? - the AI race is on

Beata Socha

Apr 14, 20231 min read

What's the worst that can happen? - the AI race is on

Scientists and tech experts are warning of the dangers of funneling billions into training sophisticated AI models and calling for a more...

Can AI upset the decade-long stalemate on the SEO market?

Beata Socha

Mar 15, 20231 min read

Can AI upset the decade-long stalemate on the SEO market?

On Turing test with chatbots and bog writing I would wager that most of our daily conversations are no more insightful, engaging or...

How do neural networks make faces look older?

Beata Socha

Jan 1, 20232 min read