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WELCOME TO BEATAWRITES
I write feature articles, interviews, blog posts, whitepapers, e-books and more. Here you can find samples of my work.

AI success starts with alignment, not just technology
The adoption of generative AI (Gen AI) is transforming industries, but its success depends on more than just technology.
Beata Socha
Dec 20, 20241 min read


Cloud Digital Leader
Google's Cloud Digital Leader exam now involves a lot more questions about AI.
Beata Socha
Apr 19, 20241 min read

The death of skill – is AI skillset really a leg up for juniors?
Or will they forever remain just that: juniors with really cool tech at their disposal?
Beata Socha
Feb 28, 20246 min read

The Year of LLMs is over. What's next?
2023 was a thrilling year for AI enthusiast, a nerve-wrecking one for AI skeptics. As it draws to a close, we look back at the biggest...
Beata Socha
Jan 22, 20241 min read


On AI foibles and need to study AI ethics
Phaedra Boinodiris, IBM Consulting's global leader for Trustworthy AI and author of a recently published book "AI for the Rest of Us" sat...
Beata Socha
Aug 6, 20231 min read

How does gen AI work?
The release of ChatGPT and a plethora of other Large Language Models as well as image-generating bots, including Midjourney winning the...
Beata Socha
Jul 8, 20235 min read

Generative AI – what is it capable of and where is it headed?
Generative artificial intelligence is already capable of creating content: textual, visual, audio and video. Even if video generation...
Beata Socha
May 30, 20231 min read


What's the worst that can happen? - the AI race is on
Scientists and tech experts are warning of the dangers of funneling billions into training sophisticated AI models and calling for a more...
Beata Socha
Apr 15, 20231 min read

Can AI upset the decade-long stalemate on the SEO market?
On Turing test with chatbots and bog writing I would wager that most of our daily conversations are no more insightful, engaging or...
Beata Socha
Mar 15, 20231 min read

How do neural networks make faces look older?
Among the many training methods used for image recognition and modification, two are particularly interesting: the “autoencoder” and GAN...
Beata Socha
Jan 1, 20232 min read

Who’s really behind the wheel?
Should an autonomous car avoid hitting a pedestrian at all costs? If an accident cannot be avoided, who should it choose to save: a child...
Beata Socha
Dec 15, 20221 min read

Multi-layered black box - how do deep neural networks work?
We’ve grown accustomed to face recognition and machine translations. The latest achievements in Artificial Intelligence evoke as much awe...
Beata Socha
Nov 9, 20221 min read
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